Customer is king. Said-she said is not wrong. Because the business of business because they can continue to live and walk. Therefore, there are good business people know what is important and desired by the customer. Following exposure to Cyltamia Irawan, author of Cup of Coffee for the Friends of Customer and CEO of consultancy Lantern about 8 things customers want. Here are 7 Formulas That Make Customers Loyal, namely:
1. Product
What will you sell? What products or services? Is it unique? What's the difference with competitor products? If your product is tantamount to an existing product and no privilege, people find it difficult to get to know you or want to move from the previous spot.
2. Price
What is the price being offered? Know, customers will surely find a cheaper price if the service, quality, and offered the same product. "The price difference is important. If you sell products worth USD 10,000 and a competitor to sell at a price of Rp 9999, would be influential. But do not then let there be a continuous price competition," explained the woman who is often referred to by name in the event Beautifying Tami Indonesia , Martha Tilaar Group some time ago at the Jakarta Convention Center.
3. Place
Where and what channels are used? Strategic location and ease of access will be essential and enjoyable for customers.
4. Promotion
Know roughly what will make customers eager to buy your goods? Promotional gimmick would be a fun thing for the customer. Customers would have to calculate the value he could get it out of the price.
5. Process
What kind of service? For example, if you are the owner of a salon that provides services creambath the sequence is generally obvious, of course customers who come to your place of service processes also expect a clear and satisfactory, right? Customer must be upset if the order were a mess and even make dizzy.
6. People
Who will take care of me as a customer? Imagine yourself as a customer at a salon. Would you not expect that people who take care of you is a competent person, knowing what he was doing, friendly, and give priority to comfort you? Just like that other customers also expect the service will he get.
7. Pace
Timing is important. Especially as it is today. Customers need fast service. Who wants to wait long to be served? Meet the needs of customers with a short time.
1. Product
What will you sell? What products or services? Is it unique? What's the difference with competitor products? If your product is tantamount to an existing product and no privilege, people find it difficult to get to know you or want to move from the previous spot.
2. Price
What is the price being offered? Know, customers will surely find a cheaper price if the service, quality, and offered the same product. "The price difference is important. If you sell products worth USD 10,000 and a competitor to sell at a price of Rp 9999, would be influential. But do not then let there be a continuous price competition," explained the woman who is often referred to by name in the event Beautifying Tami Indonesia , Martha Tilaar Group some time ago at the Jakarta Convention Center.
3. Place
Where and what channels are used? Strategic location and ease of access will be essential and enjoyable for customers.
4. Promotion
Know roughly what will make customers eager to buy your goods? Promotional gimmick would be a fun thing for the customer. Customers would have to calculate the value he could get it out of the price.
5. Process
What kind of service? For example, if you are the owner of a salon that provides services creambath the sequence is generally obvious, of course customers who come to your place of service processes also expect a clear and satisfactory, right? Customer must be upset if the order were a mess and even make dizzy.
6. People
Who will take care of me as a customer? Imagine yourself as a customer at a salon. Would you not expect that people who take care of you is a competent person, knowing what he was doing, friendly, and give priority to comfort you? Just like that other customers also expect the service will he get.
7. Pace
Timing is important. Especially as it is today. Customers need fast service. Who wants to wait long to be served? Meet the needs of customers with a short time.
